The city center of Blagoevgrad, built of four big squares, is full of restaurants, pubs, and shops. You can buy a sim card in one of the two Telenor stores on Todor Aleksandrov St., change money or eat ice cream. Largo Mall is standing right in the center of Bulgaria square, and the main campus of AUBG located in George Izmireliev square, just aside the tourist information center.
